LIMITATO

Limitato is a Swedish luxury menswear brand from Gothenburg, founded by Gustav Peterson and Emrik Olausson. The brand's signature concept, "Wearable Art," transforms iconic photography and contemporary artwork into limited-edition luxury garments — featuring imagery by world-renowned artists and photographers on premium fabrics. The brand is stocked at leading retailers including Harrods, The Webster, NK Stockholm, Jelmoli Zürich, and Apropos Germany.

Noctem Group produced the Limitato SS19 brand presentation during New York Fashion Week Men's (NYFWM) in July 2018 at Creative Drive, in partnership with Agentry PR and as part of New York Men's Day (NYMD). The collection was described as "made for the young rock stars of today," staging models as a rock and roll band with black-and-white prints of icons like Kate Moss, Marilyn Monroe, and David Bowie on shirts, plus an eyewear collaboration with Coco and Breezy.

In 2021, Noctem produced The Webster x Limitato Present a Night with Ellen von Unwerth during #NYFW — a collaboration event celebrating the launch of Limitato's collection with legendary German photographer Ellen von Unwerth, known for her work with Claudia Schiffer, Naomi Campbell, Madonna, and campaigns for Guess, Dior, Chanel, and Jimmy Choo. The collection featured luxury T-shirts, hoodies, and sweatshirts, later expanding to bombers, satin shirts, and swim shorts for Fall/Winter 2021. Actor and musician Fin Argus wore the Limitato x Ellen von Unwerth collection for the Wonderland Magazine Summer 2021 cover, photographed by von Unwerth herself.

Beyond the runway, Noctem extended Limitato's presence through art-fashion crossovers including the Fauves x Limitato and Osborne x Limitato collaborations — creating wearable art pieces featuring contemporary artists' imagery, produced as part of Noctem's network connecting Scandinavian design, art, and New York fashion media.